8 Secrets to Successful professional beauty supply Operations in 2022
Loyalty is the key here. In an industry where customers are often very discerning, being a professional beauty supply and managing a salon means serving the experience and building relationships with customers, not just providing standard beauty services.
Visitors to professional beauty supply salons and salons don't just want to get their hair cut, lashes lengthened or nails done. They come because they want to look special and, more importantly, feel special.
As with most service industries, you'll be constantly dealing with customer questions and complaints, while making yourself a top-notch professional beauty supply to manage daily operations and supervise staff. As such, becoming a successful salon manager is an interesting, fast-paced and demanding role.
We've gathered the experiences of beauty professionals, salon and nail salon managers from different countries and combined them into eight top tips for running a successful salon in 2022.
1. professional beauty supply operations start with a clear system
Many salons are staffed by creative, freedom-loving and intelligent people. Like many other creative and artistically gifted people, they can sometimes be competitive, stubborn, and independent and self-sufficient.
2. Recruitment is the key, training is everything
As we learned in the previous section, the beauty industry is about loyalty and relationships with customers, so recruiting and retaining the best employees is critical to successful salon management.
4. Motivated and dedicated employees make happy customers
Managing and motivating employees is another important aspect of running a successful salon.
5. Use flexible salon management software to simplify daily tasks
Running a successful salon is not the easiest of tasks: there is not enough time to focus on everything on a daily basis. Material and tool purchasing, staff management, vendor order fulfillment, equipment inspections, license renewals... Obviously, you still need to communicate with your clients and team to stay on top of daily processes. Without efficient salon management software or systems, it's hard to keep up with everything.
6. Listen to your employees
Gather feedback from your employees to see if your plan is working. You can use surveys to see if they have noticed any improvements since any changes were implemented. Listening provides a space where both parties feel respected. Ideally, feedback conversations are designed to stimulate learning on both sides - you must be informed together to make positive changes.
7. Employee recognition of magic
Tired of constantly hiring and training new employees because your staff keeps leaving to work alone or go to other salons? The best way to reduce turnover and increase retention is to focus on employee recognition.
8. Study the data
Of course, running a salon is very different from general in-home service business management. In field service business management, productivity and countable results are the main criteria. Running a salon, and working back to back with a beautician, is all about artistic methods, visual perfection, and customer satisfaction. But unless salon management is your hobby, you're doing it purely for fun. The important thing to remember is that any business should understand the numbers so that it can survive and thrive.
The bottom line of salon management
Running a successful salon is definitely a challenging role: you have to combine your artistic vision, exceptional communication skills and empathy with keen business oversight and leadership skills to play a decisive role between strategic goals and day-to-day operational management.
That may seem like too much for a small business manager, but fortunately, you're not alone. Modern Times offers a range of simple, powerful and very affordable salon management software solutions that can make the job easier, solve many of these problems and give you more time to tackle the creative parts of your business.