An ecommerce platform is only as good as its conversion rate. If you’re not converting visitors into customers, you’re losing out on potential revenue. 

As an ecommerce website owner, you know how important it is to have a high conversion rate. A conversion rate is the percentage of visitors to your site that take action and become paying customers. There are many factors that affect conversion rates, but one of the most important is the tools you use. 

In this article, you’ll learn some must-have tools to boost ecommerce conversion rates.

1. Product Descriptions

A product description is a brief summary of a product’s key features and benefits. According to the SEO golden rule, it should be concise and clear, without sacrificing too much detail. A good product description will give the reader a general idea of what the product does, without overwhelming them with information.

Product descriptions are important for both potential customers and businesses. For customers, they help make informed decisions about whether a certain product is right for them. For businesses, they provide a way to market products effectively and efficiently.

When writing a product description, it’s important to keep SEO guidelines in mind. You should also ask yourself: who is your audience, what are your goals, and what information do you need to include? 

Answering these questions and integrating your ecommerce platform with the best SEO software will help you create a well-rounded and effective product description.

2. A Clear Call to Action Button

A clear call to action button is one of the most important elements of an ecommerce platform. By having a button that’s easy to see and understand, users are more likely to take the desired action. This can lead to increased conversion rates and more sales for businesses. 

There are a few things to keep in mind when designing a call to action button, such as making sure it stands out from the rest of the page, using persuasive language, and ensuring it provides optimal customer experience. By following these tips, businesses can create a clear call to action button that will help boost conversion rates.

3. Customer Reviews

Customer reviews are one of the most important conversion rate optimization tools for the best ecommerce platforms. A study by GlobeNewswire found that nearly 9 out of 10 consumers say that reviews influence their purchasing decisions.

Here are three ways customer reviews can help boost conversion rates of your ecommerce platform:

  • Customer reviews provide social proof that other people have purchased and been happy with your products or services. This can encourage undecided customers to convert.
  • Positive customer reviews can increase customer confidence in your brand, leading to repeat purchases and higher lifetime value for your customers.
  • Customer reviews can help improve your search engine visibility since they’re often indexed by search engines. This can lead to more traffic and potential customers coming to your site.

To increase your chances of getting positive customer reviews, you may integrate your ecommerce platform with a CRM and IT solution like the one in this Freshservice review.

4. Quality Photos and Video Content

It’s no secret that high-quality photos and videos can help boost ecommerce conversion rate. But what exactly is it about this type of content that makes it so effective?

For one, quality photos and videos help create a more professional and trustworthy image for your brand. This is especially important for businesses selling products online, as customers need to feel confident they’re making a purchase from a reputable source.

In addition, rich media content helps give customers a better idea of what they’re buying. Photos and videos can provide potential buyers with a more accurate representation of the product than text alone. This is particularly helpful for items that are difficult to describe in words, such as clothing or home decor.

Finally, quality photos and videos can simply be more visually appealing than lower-quality alternatives.

5. Trustworthy Shipping Information

recent study by SciELO has shown that ecommerce platforms that provide trustworthy shipping information have significantly higher conversion rates than those that don’t. In today’s competitive market, it’s more important than ever to provide potential customers with accurate and reliable shipping information.

There are a few key ways to ensure your shipping information is trustworthy:

  • Use a reputable shipping carrier. Customers want to know that their order will arrive on time and in good condition. Using a well-known and trusted shipping carrier will give them the confidence they need to make a purchase from your platform.
  • Provide accurate estimated delivery dates. Nothing is more frustrating for a customer than finding out their order will take weeks longer to arrive than they were originally told. Make sure to set realistic expectations by providing accurate estimated delivery dates.

Up Your Conversion Rates with These Must-Have Tools

The right tools can make a big difference in the ecommerce conversion rate. By selecting the right solutions and using them correctly, you can significantly increase your chances of success. When looking at ecommerce platforms examples, make sure they include the must-have tools mentioned above to take your business to the next level.

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