Since spring of 2006, YouTube has come to hold the leading position in online video with 29% of the U.S. multimedia entertainment market.YouTube videos account for 60% of all videos watched speed streamer online . . . The site specializes in short, typically two minute, homemade, comic videos created by users. YouTube serves as a quick entertainment break or viewers with broadband computer connections at work or home. (Reuters, 2006)

In June (2006), 2.5 billion videos were watched on YouTube. More than 65,000 videos are now uploaded daily to YouTube. YouTube boasts nearly 20 million unique users per month, according to Nielsen/NetRatings. (Reuters, 2006) Robert Hinderliter, Kansas State University developed an interesting video history of YouTube.com. The segment can be found on the YouTube.com website.

Impact of YouTube in the classroom

"The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped to pave the way for mainstream audiences to embrace online video viewing. The majority of adult internet users in the United States (57%) report watching or downloading some type of online video content and 19% do so on a typical day. (Madden, 2007). Daytona Beach College students surveyed indicated that a majority of the students watch videos on a weekly basis. College instructors can capitalize on the surge in viewing online videos byincorporating their use in the classroom.