I'm sure you've heard of Pokemon, but did you know that a new release of the video game called Pokemon Black and White is out? There are new Pokemon Black and White plush toys to go along with it, as well as new Pokemon Black and White promo cards and type chart Pokemon Black and White game cards. There are also new Pokemon Black and White Zukan figures by Tomy. My son can't stop checking out all the new goods at his favorite Pokemon web site.
As far as individual Pokemon go, there is the phenomena of kids or gamers becoming attached to a certain Pokemon. In fact, a teenager of 17 might become so enamored of a certain character that he may even buy the Pokemon plushie (stuffed toy). Which is quite out of character for a 17 year old. And everyone who knows anything about Pokemon knows that Pikachu is of course the adored unofficial but obvious mascot to Pokemon in the same way that Mickey Mouse is to Disney.