MENA teleshopping market stood at $ 208 million in 2017 and is projected to grow at a CAGR of 2.8% to cross $ 245 million by 2023, on the back of availability of highly popular as well as unique products, high per capita income, and growing television viewership base. Moreover, live customer service from call centers, discounts and deals, and advertisement of products on social media platforms such as LinkedIn, WhatsApp and Instagram are some of the other factors expected to fuel teleshopping market in the Middle East and North Africa region in the coming years. 

Years considered for this report:

Historical Years: 2013-2016

Base Year: 2017

Estimated Year: 2018

Forecast Period: 2019–2023

Objective of the Study:

  • To analyze and forecast MENA teleshopping market size.
  • To define, classify and forecast the MENA teleshopping market on the basis of operation type, category, payment mode, source of order, region and company.
  • To analyze and forecast the market share, in terms of value, for teleshopping with respect to operation type: dedicated channel and infomercial.
  • To identify tailwinds and headwinds for MENA teleshopping market.
  • To examine business model and average order size in MENA teleshopping market.
  • To strategically profile the leading players operating in MENA teleshopping market.

Click here to download the brochure

Some of the major players operating in the MENA teleshopping market are Citrus TV FZ LLC, United Trading & Marketing Ltd. Co. (U-Mark), Indiyaa Distribution Network LLP, Teleone Consumers Product Private Limited, HBN Network Private Limited, KID Shopping Channel Ltd, Thane International Inc., Mulin TV Shopping, Souktv Morocco, MeShopTV, etc.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of teleshopping companies operating in the MENA region. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research was able to include teleshopping companies which could not be identified due to the limitations of secondary research. TechSci Research analyzed the categories, payment mode, and regional presence of all major teleshopping companies across the region.

TechSci Research calculated the MENA teleshopping market size using a bottom-up approach, where teleshopping companies value share data for operation type (dedicated channel and infomercial) was recorded and forecast for future years was made. TechSci Research sourced these values from industry experts and company representatives and externally validated through analyzing historical sales data of respective companies to arrive at the overall market size. Various secondary sources such as Company Annual Reports, International Monetary Fund (IMF), Ministry of Information and Broadcasting, Intelligence Agency (CIA), World Bank, Press Releases, Industry Magazines, Industry Reports, News Dailies, Credible Paid Databases, Proprietary Databases, etc., were also studied by TechSci Research.

Key Target Audience:

  • Teleshopping companies
  • Organizations, forums and alliances related to teleshopping
  • Government bodies such as regulating authorities and policy makers
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as teleshopping companies and industry experts. The study would also help them to target the growing segments over the coming years, thereby aiding the stakeholders in taking investment decisions and facilitating their expansion.

Report Scope:

In this report, the MENA teleshopping market has been segmented into the following categories in addition to the industry trends which have also been detailed below:

  • Market, by Operation Type:
    • Dedicated Channel
    • Infomercial
  • Market, by Payment Mode:
    • Cash on Delivery
    • Debit/Credit Card
    • Mobile Wallet
    • Net Banking
  • Market, by Category:
    • Home Furniture & Furnishing
    • Apparel, Footwear & Accessories     
    • Consumer Electronics & Appliances
    • Gold Costume Jewelry
    • Hardware
    • Diamond Costume Jewelry   
    • Silver Costume Jewelry                                             
  • Market, by Source of Order:
    • Television
    • Internet
  • Market, by Country:
    • Saudi Arabia
    • UAE
    • Israel
    • Egypt
    • Qatar
    • Rest of MENA            

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in MENA teleshopping market.

Voice of Customer: Customer Analysis by considering the parameters: frequency of ordering, preferred mode of payment, customer spending pattern, brand awareness, preferred time of ordering, key sources of awareness, and key factors influencing online purchase of goods.

Available Customizations:

With the given market data, TechSci Research offers customizations according to a company’s specific needs. The following customization options are available for the report:

Channel Partner Analysis

  • Detailed list of teleshopping companies across all major countries in MENA.

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

In case you don’t find what you are looking for, please get in touch with our custom research team at

In case you don’t find what you are looking for, please get in touch with our custom research team at