United States Liquid Detergent Market is expected to post a robust CAGR by 2027, owing to the rising popularity of eco-friendly liquid detergents as synthetic detergents tend to pollute water as well as the environment.  Moreover, the increasing population of working women in the United States coupled with the growing penetration of washing machines is expected to drive the United States Liquid Detergent Market by 2027.

Additionally, factors such as high disposable incomes, flourishing textile industry and demand from commercial as well as residential uses is expected to have a positive impact on the growth of the market by 2027. Based on the type, the inorganic segment holds the largest market, owing to its cost-effectiveness. Based on the distribution channel, the non-store retail segment is expected to lead the market by 2027, due to the convenience factor associated with online as well as teleshopping platforms.


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Some of the leading players in the United States Liquid Detergent Market are Henkel & Company KGaA, Church and Dwight Company, The Clorox Company, Unilever Plc, Procter and Gamble, Reckitt Benckiser, Jyothy Laboratories, Fena, Godrej Consumer Products, Zhejiang Yuanmin Technology etc.

Objective of the Study:

  • To analyse and forecast the market size of United States Liquid Detergent Market, in terms of value and Volume.
  • To classify and forecast United States Liquid Detergent based on type, distribution channel, end-users and regional distribution.
  • To identify drivers and challenges for United States Liquid Detergent Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the United States Liquid Detergent Market.
  • To conduct the pricing analysis for United States Liquid Detergent Market.
  • To identify and analyse the profile of leading manufacturers in the United States Liquid Detergent Market.

TechSci Research performed both primary as well as exhaustive secondary research for this study. Initially, TechSci Research sourced a list of Liquid Detergent manufacturers in the United States. Subsequently, TechSci Research conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, TechSci Research could include the Liquid Detergent manufacturers which could not be identified due to the limitations of secondary research. TechSci Research analysed the retailers, distribution channels and presence of all major Liquid Detergent manufacturers in the United States.

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TechSci Research calculated the market size of United States Liquid Detergent Market using a bottom-up approach, where data for various product types were recorded and forecast for the future years. TechSci Research sourced these values from the industry experts and company representatives and externally validated through analysing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company website, news articles, press releases, company annual reports, investor presentations and financial reports were also used by TechSci Research.

Key Target Audience:

  • Liquid Detergent Manufacturers
  • Liquid Detergent Dealers and Suppliers
  • Traders and Distributors
  • Regulatory organizations.
  • Raw material suppliers and distributors.
  • Research organizations and consulting companies.
  • Market research and consulting firms.

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as manufacturers, distributors and partners, end users, etc., besides allowing them in strategizing investments and capitalizing on market opportunities.

Report Scope:

In this report, United States Liquid Detergent Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

  • Market, By Type:
    • Organic
    • Inorganic
  • Market, By Distribution Channel:
    • Store Based Retail
      • Exclusive Brand Outlets
      • Multi-Brand Stores
      • Supermarkets
      • Others
    • Non-Store Retail
      • Online
      • Teleshopping
  • Market, By End-Users:
    • Residential
    • Commercial
  • Market, by Region:
    • Northeast Region
    • South Region
    • Mid-West Region
    • West Region

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Liquid Detergent Market segment.

Available Customizations:

With the given market data, TechSci Research offers customizations according the company’s specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Profit Margin Analysis

  • Profit margin analysis in case of direct and indirect sales channel.

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