Yoga Mat Market Overview:

The Yoga Mat market research gives a detailed view of the competition, including the market share and company profiles of the major competitors in the global industry. The scope of the research includes a comprehensive examination of the Yoga Mat Market, as well as the reasons for variations in the industry's growth in various locations.

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Global Yoga Mat Market size was valued at US$ 18.7 Bn. in 2021. Offline, one of the segments reviewed in our reports dominated the Yoga Mat Market.

Market Scope:

Following the completion of market engineering, which included calculations for market statistics, estimations of market size, market forecasts, market breakdown, and data triangulation, significant primary research was done to acquire information and verify and validate important numbers. To undertake market estimating and forecasting for the overall market segments and sub-segments described in this research, top-down and bottom-up techniques, as well as many data triangulation methodologies, were often employed throughout the market engineering process. Extensive qualitative and quantitative analysis is performed on all facts obtained over the whole market engineering process in order to provide essential information throughout the report.


Businesses are utilising cutting-edge tech features like AI and digital connectivity to let users perform stretching exercises during asanas and yoga with efficiency. For instance, a yoga mat connected to the YogiFi smart yoga assistant, which has AI capabilities, won awards at CES 2020 for its real-time feedback on power stretches and features like body position and flexibility. These elements are fueling the market's demand for yoga mats.

There are more opportunities for businesses to grow in the market for naturally occurring materials as a result of the rising demand for yoga mats made from organic, environmentally friendly materials like natural rubber and PVC-free rubber.


With a 41% market share in terms of material in 2021, the PVC segment dominated the market. Materials made of polyvinyl chloride (PVC) are less expensive than other materials. PVC is increasingly in demand and is readily available in a variety of sizes and colours. These elements are fueling the segment's market expansion.

Through the forecast period, the rubber segment is anticipated to grow at a CAGR of 3.7%. Due to their eco-friendly qualities, polyurethane (PU) rubber mats are growing in popularity. PU is a lightweight, biodegradable material. Through the anticipated period, these factors are anticipated to fuel the market growth of the segment.

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Key Players:

Primary and secondary research is used to identify market leaders, while primary and secondary research is utilized to determine market revenue. Primary research included in-depth interviews with key opinion leaders and industry specialists such as experienced front-line personnel, CEOs, and marketing executives. Secondary research included a review of the leading manufacturers' annual and financial reports, whereas primary research included in-depth interviews with key opinion leaders and industry specialists such as experienced front-line personnel, CEOs, and marketing executives. Secondary sources are utilized to compute percentage splits, market shares, growth rates, and global market breakdowns, which are then checked using primary data.

 The biggest players in the Yoga Mat market are as follows:

• Lululemon
• Manduka PROlite
• Jade Yoga
• Hugger Mugger Para rubber
• PrAna Revolutionary
• Gaiam, Easyoga
• Kharma Khare
• Hosa Group
• Yogabum
• Aerolite
• Aurorae
• Barefoot Yoga
• Keep well
• Khataland
• Microcell Composite

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Regional Analysis:

Individual market influencing components and changes in market regulations affecting the present and future market trends are also included in the regional overview of the Yoga Mat market analysis. Current and future trends are researched in order to assess the entire market potential and identify profitable patterns in order to get a stronger foothold. The geographical market assessment is based on the present environment and expected developments.

COVID-19 Impact Analysis on Yoga Mat Market:

End-user industries where Yoga Mat are utilised saw a dip in growth from January 2020 to May 2020 in a number of countries, including China, Italy, Germany, the United Kingdom, the United States, Spain, France, and India, due to a pause in operations. This resulted in a significant decrease in the revenues of businesses working in these industries and, as a result, in demand for Yoga Mat manufacturers, influencing the development of the Yoga Mat market in 2020. End-user business demand for Yoga Mat has declined significantly as a result of lockdowns and an increase in COVID-19 events worldwide.

Key Questions Answered in the Yoga Mat Market Report are:

  • In 2021, which segment held the highest proportion of the Yoga Mat market?
  • What is the Yoga Mat market's competitive landscape?
  • What are the primary drivers assisting Yoga Mat market growth?
  • Which region has the most market share in the Yoga Mat market?
  • What will be the Yoga Mat market's CAGR throughout the projected period (2022-2027)?

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