The global laser printer market report by Market Research Future (MRFR) covers growth drivers and challenges to be faced by manufacturers for the forecast period (2020-2027). The COVID-19 outbreak and its implications on production and supply chains are explored in high detail. Laser printers are devices capable of printing images and text in a high resolution. Applications in digital printing across industries can provide prospects to the market.

Market Scope

The global laser printer market size can touch USD 2,322 million by 2023. It is majorly driven by huge demand for value-add services for industries of food & beverage, financial services, retail, and others. Use of eco-friendly ink for printing on paper and other materials owing to awareness among consumers can drive the market. Soy ink prints are cost-effective and viable in carbon prints.

The market aims to capitalize on the ubiquity of the internet and provide new features to print directly from online sources. Utilization of cloud services for reducing printing costs combined with rise of 3D printing can provide new avenues of growth to the market. Transition to digital channels and ability to send data directly to electric plates can favor market growth. Establishment of retail stores to cater to consumer stores for rapid delivery of services can propel the market. Special sales and tie-ups with online channels can be a lucrative source of revenue.

But increase of digitization and aversion to using physical structures for display Ads can hamper market growth.

COVID-19 Impact

The COVID-19 pandemic has negatively impacted the laser printer market. Shutdown of physical stores have affected the market and the transition to digital channels has not aided the market. But ease of norms and opening of industries can offer respite to the market.

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Segmentation

Multi-function Printers to Carve a Large Market Share

Multi-function printers are expected to hold the largest market share and also grow at a significant rate during the forecast period. This is owing to the increasing demand for multi-function printers across various industry verticals and increasing initiatives from vendors and government. Government kiosk centers established at metro locations can be used by customers is another major factor driving the penetration of multi-function printers and eventually driving the growth of laser printer market.

Large Enterprises to be Biggest End-user

Large enterprises are expected to be the biggest end-user of the laser printer market owing to marketing campaigns using the print medium to reach a large section of users. Moreover, the use of brochures and other in-house communication purposes can trigger the need for laser printers.

Regional Analysis

North America to Dominate Laser Printer Market Demand

North America is expected to dominate the global market owing to implementation of advanced technologies coupled with rise in mobile communications. Printing of large projects and demand for laser printers in textile and communication industries can drive the regional market growth.

Competitive Analysis

Samsung Electronics Co., Ltd., The Ricoh Company, Ltd., OKI Electric, Fuji Xerox Co., Ltd., Lexmark International, Inc., Canon, Inc., HP, Brother Industries, Ltd., Kyocera Corporation, Dell, Inc., and Seiko Epson Corporation are key players in the global laser printer market. Focus on innovative solutions is the primary strategy of printer manufacturers looking to gain the edge in the competition.

Industry News

Burloak Technologies has added two new products to its lineup of laser printers, TRUMPF TruPrint 2000, for boosting manufacturing capacity.