Sanitation and hygiene are the most vital aspects of baby care and shampoos and conditioners are inherent constituents of baby care. As babies are fragile and delicate, hygiene and sanitation products of adults are not recommended to be used on babies. Nowadays, parents have become very cautious about the brands of baby shampoos and conditioners, owing to the mounting awareness about the hygiene of babies. Owing to this reason, parents are now preferring to use toxin and paraben-free baby shampoo and conditioners.
Moreover, the accelerating urbanization rate in populous countries, such as India and China, will steer the baby shampoo and conditioners market growth in the forthcoming years. Increasing urbanization rate in such countries has encouraged parents to amplify their focus on the nurture of their child, owing to which, they have surged their expenditure on baby care products. Additionally, the declining global infant mortality rate will also augment the use of baby shampoos and conditioners in the upcoming years. According to the World Bank, the global infant mortality rate has declined from 64.5 in 1960 to 28.2 in 2019.
The increasing need for such baby care products is being met by companies such as Johnson & Johnson, The Himalaya Drug Company, Beiersdorf, Unilever, Pigeon, L'Oreal, Mothercare, Burt's Bees, PZ Cussons, California Baby, Weleda, Earth Mama Angel Baby, and Chicco. At present, these baby product manufacturers are actively focusing on partnerships and collaborations to expand their clientele. Currently, these companies are dedicating their resources to develop non-medicated shampoos and conditioners, due to their low cost and their availability in several varieties and colors.
Baby shampoos and conditioners manufactured by the aforementioned companies can be procured from drugstores, supermarkets, hypermarkets, and e-commerce platforms. The highest quantity of medicated and non-medicated baby shampoos and conditioners in the developed nations are purchased from supermarkets and hypermarkets. Whereas, drugstores are the prominent distribution channels for such products in developing countries. Moreover, the rising penetration of the internet and smartphones will direct the customers toward e-commerce platforms and baby product-specific online stores, such as FirstCry and Babyoye.
According to P&S Intelligence, Europe dominated the baby shampoo and conditioners market in the preceding years. Asia-Pacific (APAC) has also emerged as a major procurer of baby shampoos and conditioners in recent years. This can be primarily owed to the booming population and increasing fertility rate of women in China and India. For instance, the World Bank states that the fertility rate of China and India stood at 1.7 and 2.2, respectively, in 2019. Furthermore, the World Economic Forum (WEF) forecasts that the population of India will surpass 1.6 billion by 2060.
Therefore, the surging awareness among parents about baby hygiene and sanitation and the booming population will amplify the use of baby shampoos and conditioners in the foreseeable future. Moreover, the declining infant mortality rate, owing to the improving healthcare infrastructure, will also propel the consumption of such baby care products in the forthcoming years.