Kombucha Market Synopsis:
Market Research Future (MRFR) expects the Kombucha Market worth to be more than USD 7.0 Billion by the end of 2030. Between 2022 and 2030, the market shall record a striking growth rate of 19.5% from 2022 - 2030 adds MRFR.
Kombucha Market Growth Boosters and Impediments:
Kombucha Market helps bolster body functioning, digestive health, and helps augment mood along with the energy levels. kombucha’s escalating preference among consumers is in response to its unique taste and flavour as well as the fizziness. The consumption rate is also surging owing to the beverage’s ability to treat arthritis, and cancer, along with numerous degenerative disorders. Other benefits include facilitating body detox, fostering metabolism, and connective tissues, while alleviating headaches.
Most of the vendors are investing substantially in product innovation to meet with the surging consumer inclination towards functional, tasty, and healthy beverages. Other tactical measure taken up by the bran ds include advertising on the social media. Social media channels bolster the brand awareness among people, and are therefore, experiencing a strong demand among most of the players. Meanwhile, aesthetic packaging of the products and infusion of different healthy ingredients as well as flavours such as lemon, ginger, berries, and coffee spark the interest of the consumers. Brands are forming alliance with various distribution centres, such as health stores, hypermarkets, and supermarkets, to augment their presence in the worldwide industry.
The incredible expansion rate of the global retail industry paired with the soaring popularity of e-commerce channels will prove to be great business opportunities for the manufacturers. Renowned firms are increasingly choosing online channels to sell their products, given the low expenditure in comparison to the conventional retail outlets.
Top Key Players:
The prominent kombucha producers are Gt’s Kombucha (U.S.), Makana Beverages Inc. (U.S.), Kosmic Kombucha (U.S.), Kombucha Wonder Drink (U.S.), Buchi Kombucha (U.S.), Live Soda Kombucha (U.S.), Reed’s Inc (U.S.), Kevita, Inc. (Canada), Nesalla Kombucha (U.S.), and more
Kombucha Market Segmental Reviews:
The kombucha market is segmented based on type, packaging Material, distribution channel, and region.
By Type - By type, the global market is segmented into black tea, green tea, and others; among these, green tea is expected to gain the highest growth in the coming years.
By Packaging Material- Based on packaging, the global market is further divided into metal, plastic, glass, and others. Among them, plastic holds a major kombucha industry share due to various advantages, according to kombucha industry report.
By Distribution Channel - Based on distribution channel, the kombucha market further carried out into store-based, non-store based. Among them, the store-based channel is expected to have the highest share in the forecast period, according to kombucha market report.
Recent Industry Developments:
In February 2019, Health-Ade launched six new flavors for Kombucha in the glass bottle lineups such as cherry berry, passionfruit-tangerine, grapefruit, tropical punch, strawberry-lemonade, and peach-mango.
Regional Outlook:
North America is the biggest shareholder in the worldwide market for Kombucha Leather, headed by Canada as well as the United States. Both these economies have a vast number of eminent manufacturers, coupled with mass-preferred foodservice brands including Starbucks that sell kombucha under their own labels. Majority of the brands strive to cater to the constantly rising demand for excellence and are trying to further establish themselves in the kombucha industry.
The European market’s stunning growth is mostly due to contributions from France, Spain, Italy, and Germany. A massive consumer base in these countries, with significant awareness regarding different healthy products for better immunity and well-being, lead to kombucha’s booming sales. Sound economic conditions plus the mounting health consciousness raise the preference for kombucha, accompanied by the emerging preventative care trend in the region.
The fastest paced market growth will be experienced by Asia Pacific, where launch of new flavours by the brands is quite prevalent. With the alarming surge in obesity, diabetes, and various other lifestyle-based ailments, most of the consumers prefer healthy and functional drinks like kombucha. In the wake of the escalating urbanization rate, more and more convenience stores, restaurants, and retail stores have been cropping up in cities, with kombucha being one of the most bestsellers.
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