The global smart TV market is garnering significant traction. Factors such as the rising demand for live streaming of video content on the TV and spurring rise in consumer electronics drive the market growth. Besides, improvements in high-speed data services boost the market revenues.
The growing consumer electronics industry impacts the market growth positively, witnessing increasing investments and researches. Also, increasing consumer preference and the rising adoption of new technologies & products increase the size of the market. Moreover, technological innovations that changed the TV viewing perception and advances in connectivity technologies accelerate market growth.
Global Smart TV Market – Segments
The report is segmented into screen sizes, screen types, resolution, and regions. The screen type segment is sub-segmented into flat and curved. The screen size segment is sub-segmented into below 32 inches, 32-45 inches, 46-55 inches, 56-65 inches, and above 65 Inches. The resolution segment is sub-segmented into 4k UHD, HD TV, Full HD TV, and 8k TV. The region segment is bifurcated into the Americas, Europe, APAC, and the Rest-of-the-World.
Global Smart TV Market – Competitive Analysis
Highly competitive, the smart TV market appears fragmented due to the presence of several well-established players. Mergers & acquisitions, innovation, and brand reinforcement remain prevailing key trends for the leading players as these strategies support their growth and expansion plans. They deliver reliable, leading-edge products and services. For which they invest substantially in R&D to develop adept technologies and products.
Players leading the smart TV market include LG Electronics Inc., Samsung Electronics Co. Ltd., Sony Corporation, VIZIO Inc., Videocon Industries Ltd., Sansui Electric Co. Ltd., Toshiba Corporation, and Haier Electronics Group Co., Ltd., among others.