The global wipes market accounted for US$ 4,546.5 Mn in 2018 and is expected to grow at a CAGR of 11.8% during the forecast period 2019 – 2030, to account for US$ 16,188.9 Mn by 2030. Wipe is a small moist cloth that is used for cleaning surfaces. Various types of wipes are commercially available such as baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, pet wipes, intimate wipes, deodorant wipes, and nail polish removal wipes, antibacterial wipes, among others. These wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of wipes is convenience. Using wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust. Wipes serves a number of personal and household purposes. The global wipes market is growing at a faster pace owing to factors such as the growth of the personal care industry in the developed and developing countries and rising demand for wipes due to coronavirus outbreak. Moreover, the rising adoption of biodegradable wipes and growing demand for natural and chemical-free wipes is projectesd to provide a market opportunity for the key players operating in the global wipes market.

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Wipe is a small moist cloth that is used for cleaning surfaces. Various types of wipes are commercially available such as baby wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, pet wipes, intimate wipes, deodorant wipes, and nail polish removal wipes, antibacterial wipes, among others. These wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of wipes is convenience. Using wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust. Wipes serves a number of personal and household purposes.

As the skin of babies is very sensitive, it is necessary to ensure that the baby wipes are not made of toxic ingredients or chemicals. Various chemicals such as formaldehyde-releasing chemicals, preservatives, penetration enhancers, fragrance mixes, parabens, triclosan, propylene glycol, sodium lauryl sulfate (SLS)/sodium laureth sulfate (SLES), polyethylene glycol (PEG), methylisothiazolinone (MIT), and iodopropynylbutylcarbamate (IPBC) are used in baby wipes and facial wipes. Consumers are unaware of all toxic ingredients as these are not listed on the product. These chemicals cause several health issues, and therefore its use in wipes should be avoided. For instance, formaldehyde that is used in wipes is a toxic chemical that is known to cause cancer, damage the central nervous system, and impact reproductive health. It can be absorbed into the body or skin by inhalation or ingestion. Sometimes, the products may not contain formaldehyde as an ingredient but will contain formaldehyde-releasing chemicals. Often baby wipes and facial wipes contain formaldehyde-releasing chemicals as preservatives.

Based on type, the wipes market has been segmented into baby wipes, facial wipes, moist flushable wipes, household wipes, and others. The baby wipes segment dominated the wipes market in 2018. Moreover, the household wipes segment is expected to grow at a rapid pace during forecast period. An increasing rate of childbirth, rising population of working women, coupled with modernization in healthcare practices, are the key factors propelling the demand for baby wipes globally. Moreover, the household wipes segment is projected to grow at a faster pace over the forecast period.

In 2018, North America held the largest share of the global wipes market. The demand for wipes is expected to increase in the North American countries such as the US and Canada due to rising awareness about specialty wipes and high focus on cleanliness and sanitation in retail shops, schools, universities, hospitals, and public places. Consumers, especially in food-joints, are highly conscious about the quality, hygiene, and ambiance of the place. Unpleasant experiences lead to the loss of customers. These factors have further boosted the demand for cleaning wipes in the North America region. Moreover, other factors such as rapid urbanization and changing lifestyles have led to a surge in demand for personal care products such as baby wipes and facial wipes. Additionally, the rapid growth of online retailing and increasing product innovation is contributing to wipes market growth in North America.

Impact of COVID-19 Pandemic on Wipes Market

COVID-19 outbreak first began in Wuhan (China) during December 2019, and since then it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms confirmed cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the wipes market due to shutting down of factories, obstacle in supply chain, and downturn in world economy. The overall global wipes market size has been derived using both primary and secondary source. The research process begins with exhaustive secondary research using internal and external sources to obtain qualitative and quantitative information related to the wipesmarket. Also, multiple primary interviews were conducted with industry participants and commentators in order to validate data and analysis.

Key findings of the study:

The demand for wipes is expected to grow substantially during the forecast period with the growing demand for several wipes such as baby wipes, facial wipes, moist flushable wipes, and household wipes among consumers in Asia-Pacific. Consumers are increasingly looking for convenient and time-saving and solutions for cleaning homes. Although the demand for all-purpose cleaning wipes and personal wipes is very high in APAC countries, consumers are becoming more aware and concerned about the harmful impact of disposable wipes on the environment.

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Among all five types of wipes, the baby wipes segment hold the largest share in 2019 in the global wipes market. Baby wipes are basically wet wipes that are used to cleanse the sensitive skin of babies or infants. These wipes are saturated with solutions ranges from gentle cleansing ingredients such as water, moisturizing agents, fragrance, and preservatives. Alcohol-based "cleaners." are also used in baby wipes. Growing concern of parents towards baby’s skin care is creating demand for soft, gentle, chemical free wipes among the consumers globally.

Global Wipes Market– List of Companies

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