Market Drivers: Growing preference for the consumption of traditional medicine among the expanding population is a driving factor for the market to boost during the forecast period. Another salient cause of the market is growing awareness about the advantages of herbal medicine which can fuel the market during the forecast period. There is no chemical in the herbal medicine, they are chemical-free owing to this they are preferred more by the population. Herbal medicine is easily available in the market and they are also available at a low cost owing to this the market is expected to grow.

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Market Restraints: Compared to other market products the herbal medicine standardization is poor owing to this the market will hamper. There are different regulations and guidelines for natural and herbal products to import and use in every country.

Market Opportunities: Growing R & D to offer major market growth in the market during the forecast period. Funding and investments in the market is growing and is expected to offer a significant market growth during the forecast period. Herbal medicine causes fewer side effects and chemicals are not used owing to this herbal medicine is chiefly preferred by the population and the market is expected to grow.

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