The feminine hygiene products market size is estimated to reach US$ 36,371.54 million by 2027 from US$ 21,088.56 million in 2018; it is expected to grow at a CAGR of 6.3% during 2019–2027.
The feminine hygiene products market is highly competitive, with a considerable number of players operating in the market. Most of the companies operating in the feminine hygiene products market are present across the globe and have wide distribution and sales networks through partnerships or authorized dealers.
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In recent years, concerns regarding feminine hygiene have increased significantly around the globe. Menstruation has been considered as a taboo in various underdeveloped and developed economies, which has led to negligence toward the importance of having proper menstrual hygiene. Multiple initiatives are being undertaken to increase awareness regarding adequate practice during menstruation; guidelines under the Menstrual Hygiene Practices have been released. Menstrual hygiene management (MHM) practices differ widely worldwide and generally depend on the individual’s personal preferences, socioeconomic status, local traditions and beliefs, and access to water and sanitation resources. As a part of spreading awareness, Global Menstrual Hygiene Day (MH Day) is celebrated annually on 28th May. Also, in 2018, ~310 organizations educated ~27.2 million girls across 134 countries. Hence, with a rise in the importance of appropriate measures for feminine hygiene, the demand for feminine hygiene products is anticipated to witness considerable growth during the forecast period.
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The global feminine hygiene products market, based on distribution channel, has been segmented into retail pharmacies & hospital pharmacies, online-distributions, supermarkets, and other distribution channels. In 2018, the supermarkets segment held the largest share of the market. However, the online-distributions segment is expected to register the significant growth during the forecast period due to increased penetration of smartphones and the availability of an extensive range of products for feminine hygiene on online platforms.
The companies operating in the market have undertaken various growth strategies to strengthen their position in the market. Some of the commonly witnessed organic developments in the market were product approvals and launches. For instance, during September 2016, Kimberly-Clark Corporation launched ‘U’ Security Ultra-Thin Pads Long, under its brand Kotex.
The List of Companies
- Procter & Gamble
- Kimberly-Clark Corporation
- Johnson & Johnson Services, Inc.
- Edgewell Personal Care
- Bodywise (UK) Limited
- Unicharm Corporation
- Lil-Lets UK Limited
- Ontex
- Kao Corporation
- Essity Aktiebolag (publ)
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