Market Analysis
The global learning analytics market will touch USD 8.3 billion at a stellar 26% CAGR in the forecast period 2020- 2027, states the latest Market Research Future (MRFR) analysis. Learning analytics, simply put, is an analytical process for calculating the gathered data, interpreting, and reporting the information regarding the learners and their way of methodology. It helps the data in improving their learning and the environment in which the learning takes place.
Various factors are fuelling the global learning analytics market demand. As per the recent MRFR market estimates, such factors include the need for data-driven decisions to improve the quality of education, the growing need to evolve the competitive strategies for sustaining the market, surging focus on personalized learning, the rising spread of e-learning technology like learning management systems, student information systems, and mobile learning devices, the increased use of 3D animation techniques for visualization of the subject at hand, the rising need for these interactive education and learning analytics solutions in the enterprise sector, the advent of AI and ML in data analytics in the education sector, extensive government initiatives to digitalize the education sector, and rising need for data-driven decisions to improve education quality. Besides, the increasing use during the COVID-19 pandemic is also adding market growth.
On the contrary, lack of data storage infrastructure and lack of technical expertise to implement learning analytics may limit the global learning analytics market growth over the forecast period.
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Key Players
The leading players profiled in the global learning analytics market report include Kronos (U.S.), Knewton (U.S.), Jenzabar (U.S.), Cornerstone OnDemand (U.S.), D2L Corporation (Canada), SAP AG (Germany), McGraw-Hill Education (U.S.), Saba Software Inc. (U.S.), Pearson Inc. (U.K), Oracle Corporation (U.S.), IBM Corporation (U.S.), Microsoft (U.S.), and Blackboard Inc. (U.S.), among others
Market Segmentation
The MRFR report throws light on an inclusive segmental analysis of the learning analytics market on the basis of end user, application, deployment, services, and tools.
By tools, the global learning analytics market is segmented into analytics dashboard, discourse analytics, adaptive learning analytics, content analytics, predictive analytics, and others.
By service, the global learning analytics market is segmented into integration and implementation, consulting service, training and support, and others.
By deployment, the global learning analytics market is segmented into on-cloud and on-premises. Of these, the on-cloud segment will lead the market over the forecast period.
By application, the global learning analytics market is segmented into business enterprises, K-12, and higher education.
By end user, the global learning analytics market is segmented into media and entertainment, healthcare, manufacturing, education, retail and e-commerce, IT and telecom, BFSI, and others.
Regional Analysis
Based on region, the global learning analytics market covers the recent trends and growth opportunity across Europe, North America, the Asia Pacific (APAC), and Rest of the World (RoW). Of these, North America will rule the market over the forecast period. The increasing implementation of analytics tools like social network analysis and visual data analysis, increased technological investment among education institutes, the presence of several analytics vendors, early adoption of the latest technologies increasing foreign students studying in the region, and the usage of learning software in the enterprise sector are adding to the global learning analytics market growth in the region. Canada and the US have the utmost market share.
In Europe, the global learning analytics market is predicted to have healthy growth over the forecast period. Germany, France, as well as the UK have the utmost market share.
In the APAC region, the global learning analytics market is predicted to have admirable growth over the forecast period. Increasing adoption of business enterprises to implement learning analytics tools like content analysis techniques and predictive analysis, increasing adoption of learning analytics solutions in the enterprise sector particularly the e-commerce industries and IT and telecommunications in Japan, India, and China, globalization, the rapid economic development, increasing digitalization, favorable government policies, and increasing interest of businesses towards technologies like IoT and business intelligence are adding to the global learning analytics market growth in the region. China, Japan, and India have the utmost market share.
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