The global food color market is projected to grow at an impressive 6.58% CAGR over the predicted years (2017-2022). Food colors are basically pigments or dyes that are permitted for use in beverages and foods. It is added to drinks and foods for creating a specific appearance. Food colors originate from two key sources- natural and artificial/synthetic. The natural food colors come from animals, plants and other forms of organic materials and the synthetic/artificial food coloring are petroleum-based which tend to be mixed in the laboratory. Food colors are extensively used in packaged foods, beverages, cosmetics, pharmaceutical, dairy and dairy products, confectionery, bakery and others. It comes in multiple forms such as powder, pastes, gel and liquid and used both in domestic and commercia food alike. Color is added to food to make it more appealing and also for stimulating the color loss at the time of processing to augment the product quality and at the same time influence the consumer in purchasing the product.
There are various factors that is driving the growth of the food color market according to MRFR (Market Research Future) Report. These include rising demand for consumer foods, preference for clean label products, increasing demand for flavored fruit juices, flavored drinks and nutritional drinks, awareness about the health benefits of using natural food color and health hazards related to synthetic colors, consumer preference for top quality products, ongoing product innovation, evolving dietary pattern, changing lifestyles owing to rapid urbanization and rising disposable incomes. On the contrary, soaring cost of natural food colors, strict government rules and regulations concerning synthetic food color and adverse effects associated to synthetic food colors may restrict the growth of the food color market.
As per MRFR report, the global Food Color Market Trends is segmented on the basis of type, application, form and solubility.
Based on type, it is segmented into natural and synthetic. Of these, the natural food color segment will dominate the market due to growing awareness amid consumers about the health benefits related to natural food colors.
Based on form, the food color market is segmented into paste, powder, gel and liquid. Of these, the liquid food color segment will be the fastest growing. The liquid form of food colors is used in foods which need more pastel and lighter colors for items such as meat substitutes, candies and cake icings. It is simple to use and offer color consistency.
Based on application, it is segmented into savory and snacks, meat products, dairy products, bakery and confectionary, beverages and others (frozen products, dressings, condiments). Of these, bakery and confectionary will have the largest market share during the predicted years.
Based on solubility, the food color market is segmented into lakes and dyes.
Based on region, the food color market covers growth opportunities and latest trends across North America, Europe, APAC and the Rest of the World. Of these, Europe is expected to spearhead the market. The US has the largest consumption of food color and is inclined in adopting the natural food color for various properties. It is the key country in North America for the huge consumption of food color. APAC region on the other hand will have the fastest growth in the food color market during the predicted years owing to increasing demand for processed food industries and bakery and confectionery.
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The food color market provides industrial players with huge growth opportunities. This market is fragmented and competitive and marked by the existence of various small and large-scale vendors. The market players are investing a huge amount for product innovation. The launch of natural/organic colors and innovative premium products remain the chief focus of the companies. The majority of the industrial players are augmenting and diversifying their capacities resting on target audience and strategic product positioning. The key industry players are conscious of the product preferences of the consumers and are responding to the same through different dimensions. They are taking initiatives to strengthen and enhance the company’s brand name by taking part in different trade shows and demonstrating latest product offerings for consumer awareness.
Leading players profiled in the food color manufacturers include FMC Corporation (U.S.), Doehler Group (Germany), Kalsec Inc. (U.S.), D.D. Williamson & Co. Inc. (DDW) (U.S.), Sensient Technologies (U.S.), Archer Daniels Midland Company (U.S.), and Chr. Hansen S/A (Denmark).
Dec 2018- A prominent name in food coloring, the GNT Group has introduced its latest collection of food colors, EXBERRY Sunshine Shades. Varying from warm harvest orange to bright sunbeam yellow, it is derived exclusively from raw materials that are rooted in nature such as turmeric, carrots and pumpkin utilizing gentle, physical techniques such as chopping, pressing, filtering and concentrating.
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