Search engine optimization is the technique of pushing a website high on the top 10 list of sites that appear on a search engine's natural search results. Well, there is hardly any online marketer who does not know this. However, the most important question is how to achieve the top spot on Google, Yahoo, Bing search engines. There are millions of best SEO companies in India promising potential clients to deliver one of a kind SEO strategy with definite results, but the million dollar question is do the SEO tactics adopted by most of the companies really help a website gain the top spot on Google? What are the essential things you need to consider before hiring a SEO company in India? Let's have a quick glance.

Rely on word of mouth referral

If you are working in a particular market and industry for quite a while, chances are you have already established relationships with various consultants. Word of mouth referrals are often the best for all when it comes to search engine optimization or digital marketing. Before you hire a particular SEO company, try to know as much as possible about the company from your friends or associates. If they praise the company, you can take a step forward in doing business with the company to expect a great outcome.

Knows their job well

A good SEO company has experienced an extremely dedicated team who know how to help a business get that extra attention on search engines to attract maximum visitors and clicks. The secret to the best SEO Company in India lies in its own website. Why does the site continue to enjoy a high ranking on Google? Surely, the company has some quality content on the site, have got the code right for the most part, and have some good inbound links. Google puts a lot of weight on these three factors. No doubt, the company who has done a remarkable SEO for its own site will do the same for your website too.

Listen to clients

A truly professional SEO Company in India will have consultants who are humble and friendly to clients or prospective clients. A client/agency relationship should always be mutually respectful. They should listen carefully to the client and then create a plan for action.

Do they adhere to SEO guidelines

You must ask the company do they follow strictly Google/webmaster guidelines when providing SEO services. Google has publicly discussed the 12 common SEO tricks, including automatically generating spam content, adding bogus hidden text and links, and more.  Make sure that the best SEO Company India follows all SEO guidelines.