Best Practices for Using Restaurant Promo Codes for Online Ordering

An enticing promo code offer can be the determining factor between someone ordering takeout from your restaurant or slapping together a PB&J sandwich and calling it a night. But before you can set that restaurant promo code live on your website, you need to consider the type of promo you want to run, when you want to offer it, and how to promote it.To get more news about free discount code,Click to Buy

5 Types of Restaurant Promo Codes
1. Percentage off the entire order
When offering a total percentage discount with a promo code, it’s common to require a minimum order amount. This encourages guests to order more than they normally would, so they are spending a bit more or the same amount even with the discount.

2. Percentage off specific items
If you received too much inventory, use a restaurant promo code to get it moving faster.

Example: “Buy one chicken dinner, get the second 50% off with promo code BOGOMEAL.”

3. Dollar amount off of orders
Rather than a percent off the total order, you may opt to offer guests a promo code for a flat dollar amount instead. It’s especially important here to require an order minimum so that you are not left giving food away for free.
4. Dollar amount off particular items
Like the percentage off specific items, this is good for moving specific inventory or items. You can offer a promo code for a dollar amount off each item or offer it when guests bundle items.

Examples: “All large pizzas are $5 off with promo code 5LARGE.” or “All large pizzas are $5 off when you buy three or more with code 5LARGE.”

5. Free item deals
Rather than give a monetary discount, some restaurants may want to offer promo codes for add-on items for free. This can be a dessert or an appetizer offered with entree purchase, free drinks, a free upgrade, or something else you want to move out the door.
Short answer: you can run a promo code whenever you want! However, you don’t want to run them all the time – once guests start to notice a pattern and expect discount codes regularly, they’ll never pay full price again. Instead, try offering discounts during special occasions, as prizes, or to reward customer loyalty.

There’s no need to run a promo for every single holiday that comes around, but you should be planning ahead for the ones that make sense for your restaurant. If you specialize in family-style meals, run online ordering promotions for the big gathering holidays like Easter, Christmas, and Thanksgiving. A BBQ joint, on the other hand, will definitely want to get their promos on the big cookout weekends like Labor Day, Memorial Day, and the Fourth of July.

For regulars and new guests alike, trying something new may be out of their comfort zone. But throwing a discount their way on a brand new menu item may entice them to try something they otherwise wouldn’t and help them find their new favorite dish.

Like we mentioned above, there are a few different discount code options that will help you move excess inventory. By offering discounts on certain items, you can push more customers to order a dish they might not otherwise consider and get your inventory out the door before it is no longer sellable.