Market Research Future (MRFR) studied the global oral care market 2021 for the review period till 2023. As per MRFR analysis, the worldwide market of oral care is expected to expand at a healthy growth rate and garner substantial revenue by 2023.
Drivers and Restrains Impacting Oral Care Market
The surge in cases of dental caries among both adults and children are expected to favor the oral care market in the near future. According to the World Health Organization (WHO), around 530 Mn children are known to suffer from dental caries of primary teeth that requires effective oral care, thereby can support the market upsurge.
Key players, such as; Colgate-Palmolive Company and Procter & Gamble, are taking initiatives to spread awareness about the importance of dental hygiene, for adults and children and are funding research and development of new oral care products. Leading marketers are striving to line up their innovations with benefits that grab interest of consumers. For instance, Procter & Gamble, launched Oral-B iO, which is a rechargeable toothbrush that offers a professional clean at the comfort of home. Thus, the upscaling sales of innovative solutions with features, such as; a smart pressure sensor, a linear magnetic drive, a redesigned brush head, and a smart display with personalized brushing among others that deliver optimal oral health, can contribute to the upsurge of oral care market.
The spreading awareness about cosmetic dental marketing treatment that helps in improving aesthetics and maintain fresh breath, thus can have positive impact on the sales of oral care products. The rise in demand for cosmetic whitening products can favor the market of oral care in the years to come.
Segment Study of Oral Care Market
The segment analysis of the global oral care market is based on product and distribution channel.
The product-based segments of the oral care market are Toothbrush, Toothpaste, and Mouthwash among others. the segment of toothbrush can secure a significant share of the market in the near future and is to be the fastest-growing segment along the forecast term. The launch of advanced oral care products, such as; battery-powered and electric toothbrushes, that provide benefits, such as; different modes of cleaning, such as; deep clean, daily clean, whitening, massaging, and tongue cleaning, along with total mouth cleaning; can add to the growth of the segment rise of the oral care market. The availability of customized designs for toothbrushes for children and adults that cater to are available to cater to individual needs is another factor that are improve the market surge.
distribution channel-based segments of the oral care market are Store-based and non-store based. The surge in online sales of different type of oral care solutions can support the rise of the market. Over past years, the rapid increase in sales of toothbrush through online platform and the booming e-commerce business can favor the oral care market in the years ahead.
Regional Study of Oral Care Market
North America oral care market can can hold the second-largest share of market by 2023. The increase in usage of toothpaste among people of different income groups can be attributed to the surge of the regional market. The easy access of different forms of toothpaste, such as; powder, gels, and pastes, and other wider options to consumers, which can boost demand, can suppory the regional market rise. A reputed oral care company in North America region launched organic toothpaste in a recyclable plastic tube and manufacturers are proactively involved in the launch of such innovative products as the demand for toothpaste in the region surge, thus can favor oral care market rise in the region. The aged population is one of the most common target population in the EU and APAC market. The high risk of developing different oral diseases and increase in number of people losing their teeth are creating the need for rrushing and flossing that can favor the oral care market in the review period.
Oral Care Market Players
- Heraeus Dental,
- Ultradent Products,
- GC Corporation,
- Carestream Health,
- Lion Corporation,
- Procter & Gamble
among others are some key companies in the global Oral Care that are listed by MRFR for market research.
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