It is a feature of Google. Google Map Pack is an improved search option that presents search results as maps with listings for businesses, which are displayed above traditional blue-link organic results in Google. Ranking in it isn't easy as its appearance is based on many factors. However, you can follow the best practices to improve local SEO and increase the chances of appearing in it for search terms that are relevant to your business.
Google uses a variety of criteria when deciding the businesses to include on its map pack, such as reviews and claims on the listings, and how well-designed a business's website and Google Business Profile are, among others.
As being featured in the Map pack can increase phone calls, foot traffic and overall growth for your company, it also gives your brand the chance to build its image while also giving it an advantage over rivals who aren't ranked.
Keep in mind that the Map Pack is distinct from traditional SEO and uses its own algorithm as well as optimizing strategies. To get higher rankings in it, optimize every aspect that you have included in your Google Business Profile (GBP) look for positive reviews from your customers actively and create local landing pages by using DataPins.
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Start optimizing your Google Business Profile (Google Business Profile) today to improve the chances of being ranked in the Map pack! Your goal should be to improve the accuracy of your location information with high-quality photographs, as well as written descriptions that detail your the products or services in detail and with great detail. Also ensure all NAP (name, address and phone number) information is consistent across platforms (this includes your website and social media).
Backlinks can also play an important role in how a business ranks in Google Maps packs, with them playing crucial roles in generating results over the long term. They can be created by focusing on local keywords using content that is targeted to local SEO keywords and collecting links from related industry websites. While this process may take more time and effort initially, it usually yields the most long-lasting results.
Quality website and Google Business Profile design also play a vital role in how well businesses rank in the Map pack. Therefore, you should use the Hike SEO tools to track the progress of your website and make any necessary adjustments. Being prominently featured in relevant Map packs for relevant search terms could increase the amount of popularity, visibility, and profitability for small-medium businesses and ultimately lead to a greater endurance of operations as well as greater profits for the company the business.